Dallas, TX (February 3, 2026) — FONO announces a strategic alliance and exclusive signing with George Arbaiza as Executive Producer and key partner, bringing his vision and experience in identifying, structuring, and positioning new Latin talent with global reach.
Based in Dallas, Texas, George Arbaiza maintains a direct connection to the local and regional music scene, from where he drives projects for both the local market and opportunities within the Latin ecosystem in the United States and other territories.
“This collaboration represents a major step forward for the scene, providing the support, vision, and platform needed to continue growing and expanding opportunities for artists. I am truly grateful for the trust and the opportunity,” said George Arbaiza.
This alliance represents a strategic step within FONO’s growth plan, focused on strengthening its artist development ecosystem through creative executives with experience in building projects from early stages and a vision aligned with international platforms and audiences.
Currently, George serves as manager and executive producer for emerging artists, actively participating in concept development, creative direction, and strategic planning of music projects with sustained growth potential, acting as a bridge between talent, creative vision, and growth opportunities.
“The voices emerging from a new generation grow alongside stories turned into songs, ready to be heard by the world. Through this alliance between FONO and George, we will amplify those voices with a commitment to expanding their reach, allowing them to build new horizons from within their own communities,” commented Ana Martínez, General Manager of FONO USA.
With this alliance, FONO reaffirms its commitment to championing new voices, fostering creative leadership, and continuing to expand its international presence under a philosophy of growth without borders.
